Search Engine Optimization is the process of optimizing your website to rank higher on search engines for commercial keywords. When you optimize your website, you tell search engines what your site is about. When you rank higher on search engines, more people will see your site. This article will teach you the basics of SEO and how it works while also providing practical tips for implementing these principles in practice. Here are 8 basic simple and easy SEO principles to increase your website traffic.
1. Google Reads Title Tags up to 70 Characters
The title tag is the most important element of your website code. It tells search engines, and more importantly, Google, what you care about. Title tags are the first thing that people see in search engine results. You want to lead with your most important words, but those first in your title tag. Instead of trying to cram all of the information about your site into one short tag, break it up into several smaller ones so that each word can be prioritized for prominence.
The recommended length of a title tag is between 1-7 words or 70 characters max. Any longer will get truncated in the search engine results pages (SERPs). If you have to use more than seven words, try to break it up into two separate title tags so that they are under 70 characters.
2. Using Target Keyword 3-4 Times in Title Tag
The title tag plays a crucial role in determining search engine rankings and delivering targeted traffic, and it’s also the first thing that people see when searching on Google. A strong title tag has three elements:
- Your brand or company name
- Target keyword
- Descriptive phrase or slogan.
Target keyword must be included 3 to 4 times throughout the title tag. It is very important for optimizing your website to rank higher on search engines for commercial keywords. Including your target keyword 3 to 4 times will help Google bots know what your website is about.
If you are building a title tag on the homepage, make sure that your brand name and target keyword (if possible) are both contained in the first 25-30 characters of your title tag. If you want to include some decorative text or something short like an icon or symbol, insert it after your company name and before the target keyword:
3. Open Graph Optimization Will Increase Traffic from Social Media Shares
Social media optimization (SMO) is the process of optimizing your website so that sharing its content via social media will drive more traffic back to your site than normal web browsing would. Most social media platforms include an open graph protocol which allows the sharing of website content when someone posts something on their respective social media platforms.
The most important thing to remember with open graph optimization is that it’s not about what you want your page to look like when shared. It’s all about making sure the rendering of your page by the various social media platforms gives you the best possible chance at grabbing attention and driving traffic back to your site. Make sure that you include descriptive titles for links shared via social media (not just “click here”) because this will ensure that your title shows up in the news feed for people who share your link.
Title tags are also very important with open graph optimization, especially since they will often be included in Facebook status updates. Try to use your primary keyword within the title tag to help you rank better in Google for that particular keyword.
4. Using Enticing Headlines That Engage Readers
One way of increasing traffic on your website is by having good headlines on blog posts, articles and other web pages so that people are more likely to read them. The best way of doing this is by writing engaging titles with powerful words. This increases the chances of being shared online through word-of-mouth or social media platforms like Facebook and Twitter.
After creating a headline for a blog post, article or page on your site, check out what it would look like when posted onto various social media channels by using free tools like AddThis or SumoMe. This will help you ensure that your title looks and reads well when shared across different channels, and it could even give you some ideas for improving the copy if it isn’t engaging enough.
5. Using Internal Links
Internal links are links within a website that can be referred to as inbound links (IBLs). Typically, these links point from one page or blog post of your site to another relevant page or post. Many people use internal links to direct traffic from one page to another on the same domain, but they can also be used as a method for pointing traffic from other sites to you.
By placing internal links within blog posts and articles, not only can you attract more traffic by ranking better in search engines, but you can also increase the usefulness of your website because it will provide visitors with more information and give them a sense of what else is available on your site so that they will stick around and explore further.
One thing to remember about using IBLs is that links should point between pages/posts related. This could be from one category on your site to another or from one page to another with the same topic. This is important because if you place links between unrelated pages, Google will consider this spam, and you can get your site penalized.
6. Establishing Your Presence on Social Media
Social media marketing (SMM) is an important tool for any website owner desiring growth in traffic and exposure. SMM works because it allows users to search for and find information that they would otherwise not find on their own. This includes links from other sites, where when shared, can lead people back to your site. The more active you are in social media circles, the greater your chances of being found online, so make sure you create a presence on all relevant social networks and update them regularly.
When engaging with others online through forums or social media channels such as Facebook, Twitter and Google+, always remember to be professional and courteous to ensure that people have a good experience visiting your profile page. If someone posts a negative comment about your business or product, then respond civilly even if you disagree with what they have said – this will go a long way toward convincing them that you are a responsible business owner.
At the same time, remember to stay on topic and don’t use social networks as a platform for going off messages. If your online conversation turns into something not relevant to your brand, politely inform them of this and say goodbye. Social media is all about increasing exposure, so do what you need to to stay focused and get the word out there.
7. Using Internal Site Search
Most websites typically have an internal site search feature where people can look for specific content within the website itself by using keywords in a search box located somewhere on almost every page (usually in one of the top corners). This feature should not be overlooked because it gives anyone visiting your site the option to search for relevant content directly through you, leading to direct traffic instead of having them visit another blog/website that could provide link juice.
Internal site search is an excellent way to help people find exactly what they are looking for on your website, and it also provides a new stream of quality traffic without being sent away from your page. For this reason, you should always ensure that your internal site search works by ensuring there are no broken links or missing images whenever someone searches on your site. And remember, don’t use complicated keywords or phrases because people will often type in something like “where’s the bathroom?” so have some basic terms ready – trust me!
8. Using Tags for SEO
Tags are also called metadata, and they can be used to help search engines find your website in relevant searches. When tagging pages, articles or product reviews with keywords, you should include both short (three or four words) and long (one or two sentences) versions of the same phrase. This will allow people searching online to see exactly what your site is about when they read other peoples’ reviews/comments on it, which will give them more chances of clicking through to visit your page.
Tagging also helps people navigate your blog, so use a list of tags at the bottom of each post so people can link from one article backup to another that might have a similar topic. To keep your tags organized and professional, use a comma-separated list, so each tag is separated by a space.
When you get your website up and running, remember that SEO is not about burying keywords in content; it’s about writing naturally with the focus of providing relevant information to readers. If you follow these easy steps, you should see an increase in traffic flow to your website over time, but always make sure you continue to update your site regularly because search engines like Google rank websites based on how new their content is. If you want more detailed information, I recommend reading an article on the best SEO practices and tips for B2B companies. There are many available online for free or at a low cost!