Virtual events have seen a massive increase in 2020, with the Covid-19 pandemic halting business in all sectors. The event industry quickly started shifting all of its events into virtual mode. The number of online events doubled as people were looking to have a safe and immersive experience. Though the virtual events are here to stay and are a worthy replacement for the in-person component, that doesn’t mean that virtual events don’t come with any challenges. Virtex provided a safe and successful way of organizing an event. It connected people all over the world, providing an engaging experience beyond their computer/mobile screens. In what follows, we will look at some challenges that event organizers face while planning a virtual event and how to overcome them:

  • Lack of creativity and promotion

The virtual events space is new to many event organizers, so making a mistake or two is natural. The main aim of a virtual event is to change people’s perceptions of virtual events. People need to explain the benefits of attending any virtual event and how it is valuable for the audience. The event organizers can reach people through social media channels like Facebook, Linked In, and Instagram. Sending customized bulk emails can also be a handy trick to get attendees on-board.

  • Inadequate technical expertise

Many event organizers avoid organizing virtual events because of a lack of resources in terms of infrastructure and technical knowledge required for the event. Creating an optimum flow of content and planning effective engagement strategies for attendees to select the best platform and quick troubleshooting are components that come while planning for virtual/hybrid events. Organizers trying to plan for hosting a virtual event should take part in some conferences and get a hold of how the event functions and learn and start planning for their event.

  • No proper content planning

It is important to get the flow of the event right with properly planned content for the attendees. Planning a multi-day event or planning too many sessions with minimum or no breaks is likely to cause a distraction in the attention span of the attendees. Organizers opt for single-day events for this reason. The one thing to be kept in mind by organizers while planning for an event is that people will be attending from home. They should focus on planning a proper flow of sessions with adequate breaks to enable attendees to grasp every ounce of knowledge on offer in the event. 

  • Not understanding the sponsor’s concerns.

 Organizing virtual events on a big scale might not be workable without sponsorships. Organizers can use the virtual events platform application to allow sponsors to connect with attendees, promote their latest products/services, and grab eyeballs through social media channels. 

  • Lack of security awareness

In-person events provide entries to the attendees based on the tickets for the events. The security is tight enough not to let anyone in without access to the event. It is the same for virtual events. The virtual platform and organizers should allow people who have signed up for the event to participate. The organizers should decline the joining request of people who have not signed up for the event. Event organizers should focus on providing uninterrupted access to registered attendees and ensure data security. Having a dedicated link to access recorded sessions is a big plus in terms of security. 

  • Fewer engagement options

Networking options and exposure that people look forward to are way much different in virtual events than in-person events. Organizers need to deliver an immersive, engaging experience to the attendees and help foster business relationships between them. To achieve that, use features like surveys, Q&As, and live polls. For more options, make use of live chat and social community-building features. Sponsors, partners, and exhibitors should be allowed to communicate with attendees. To make the event more engaging, use breakout rooms or gamify your sessions to bring out the competitive side of the attendees and encourage two-way communication. 

  • The importance of a single end-to-end solution

There are specialized digital products for every aspect like app builders, Q&A sites, ticketing sites, gaming platforms, all claim to provide best-in-class services. The organizers are bound to get confused about using so many platforms for a virtual event. Besides, the expenses spiraling will be another issue to deal with. A single best solution that will make sense for an organizer will use a platform that delivers end-to-end solutions with all the above-discussed platforms under the umbrella. Ideally, this will lead to a free of confusion, a successful event that is less reliant on expenses and tech issues.

Also Read: In-Depth Review of Injustice 2

Virtual events are the future of the events, and it is better and almost on par with in-person events. Though it may not replace the buzzing environment and face-to-face interactions, virtual events have come a long way in clearing the way forward for the businesses that had almost no clue because of the shutdown due to the covid-19 pandemic. By understanding the challenges of the virtual events, organizers can learn from them and improve the overall performance of the virtual events with reliable management and platform.

By JenniferKIM

Jenniferkim is a General Blogger & writer who has been extensively writing in the technology field for a few years. He has written several articles which have provided exciting and knowledgeable information on Finance, Business, Tech, Travel, Sports in Italy.

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