Digital Marketing

Here’re Pre-launch and Post-launch Social Media Marketing Strategies for Startups


You certainly wish to build a large audience base for your startup using social media. You are here as you want subscribers, users, and more sign-ups without spending a fortune. A trustworthy SMO services company can indeed transform your startup into a success story.

You can use social media platforms and make the best possible entry. Presumably, you have already created social media profiles and pages for your firm.

Now to move a step further, here’s a strategy that can even help tightly budgeted companies:

The pre-launch ground-work stage

The pre-launch phase of social media marketing is much more significant than the post-launch for the startup. Here are three steps that can help in creating a ground for the business.

  1. Let users promote your company with a referral program

People will care about your company if you offer them something worth their time.

Do the right thing, and they will advertise and promote your business for free. You won’t have to pay and rely on paid media. And this is where referral marketing comes into the picture.

Referral marketing is undoubtedly one of the best options to attract a huge following within a short period. The strategy involves using existing fans, followers, or consumers to help promote your products or service.

Does this work? Well, 92 percent of shoppers trust personal recommendations more than any marketing initiative.

A referral program can keep followers, participants with beta access excited and motivate them to share details for your startups with their friends.

  1. Collect sign-ups on social media and offer exclusive beta access

Launch the beta version for your service or product as soon as the minimum viable product is validated.

Use Facebook and Twitter to drive sign-ups for exclusive beta access to products or services.

Try to sign-up as many influential users as possible.

Using a beta version for enrolling new users helps in creating a feeling of exclusivity. It also motivates others to sign-up quickly. Several successful firms have used the strategy over the years. The list includes Pinterest, PayPal, and even Slack. Their initial access was offered to a limited number of people, by invitation only.

  1. Blogger outreach

Blogs happen to be one of the first forms of social media. Blogger outreach is a part of influencer marketing.

Influential bloggers write and promote your business amongst their followers. They work for both small and large brands.

Blogger outreach can help in building relationships with prospects and promote your brand even before the launch. The cost-effective marketing form improves online visibility and creates trust.

Make a list of well-respected bloggers in your industry, and check if their target audiences are relevant for your product. Connect with the best suitable influencer blogger and create a content strategy.

Post-launch initiatives

Launching the beta version happens to be just the first step. Your post-launch initiatives decide the enterprise’s future.

  1. Content calendars for social media platforms

Your long-form content, as well as infographics, memes, and short content for social media pages, needs to be ready before the publishing date. Strategy for hashtags has to be in place ahead of time.

Also, your ad copy, keywords, landing page content needs to be ready at least a week before your scheduled social media ads.

Mark goals in the calendar itself and monitor achievements. Planning posts in advance is vital for ensuring constant engagement with consumers.

  1. Monitor and respond to queries or concerns

Startups may not have an overwhelming number of comments or mentions to respond to during the initial post-launch period. It’s best to set up a free social media monitoring dashboard for keeping track of comments and feedback. Respond to queries and concerns within an hour.

Hootsuite, Talkwalker, Nexalogy, Reputology, Tweepsmap, and Reddit Keyword Monitor can assist in monitoring social media.

Your social media optimisation partner can guide you in choosing and setting up the best platform for monitoring.

  1. Use social content marketing to keep the buzz flowing

Remember the blogger outreach initiative? That’s also a part of content marketing. However, post the full-fledged launch of your service or product, you need to keep the buzz on with blogs, videos, and infographics.

The marketing timeline and content schedule need to be in place. Most entrepreneurs feel they can easily manage their website blog. But later, it is always easy to get lazy, and the content schedule goes for a toss.

Being diligent with content marketing is crucial for getting the best out of search engine optimization initiatives. You need to be consistent with social media content as well. Thus, it’s always better to let your social media optimisation services firm handle overall content marketing.

  1. Start a blog

Several startups and small e-commerce firms often totally ignore blogging. Remember, this is just like closing the door to potential consumers looking for solutions your business provides. Blogs improve organic traffic and SEO.

Here are quick blogging tips:

  • Optimize each blog post for SEO
  • Let a digital marketing agency help you with keywords strategy for content
  • Your blog topics should be about your startup’s solutions
  • Keep your blogs focused on questions that your target audience often seeks answers on
  1. Go for SEO services to ensure people can find the startup

SEO and SMM go hand-in-hand; both are incomplete if not run simultaneously.

It’s a well-proven fact that more than 80 percent of internet users conduct online research before buying any product or service. Roughly 72 percent of consumers search for a local business online.

No matter if it’s just a food product or luxury goods that your startup deals in, you can end up losing a large consumer base without vital SEO stats in place.

Starting with a search engine optimization campaign from the initial stage is crucial. It can ensure locals entering relevant search queries do see your business on the first page.

Are you worried about competing with biggies? No worries, Google doesn’t care if you are a small startup or a big brand. They want the website basics in place. SEO ensures just that.

Here’s a list of possible outcomes from startup SEO campaigns:

  • Technical factors of the website (core web vitals) remain in place
  • Improvement in brand recognition
  • More revenue in the long term
  • Growth in the source of targeted leads
  • Increase in customer loyalty
  1. Retarget social media audiences with ads

You spend money, energy, and time in getting prospects to visit your website or Facebook page. Why not retarget them with display advertisements?

Ad networks, including Facebook and Google Display Network, allow retargeting audiences with various ads. Consumers retargeted with ads on social media are 70 percent more likely to convert.

Work with a reputed digital marketing agency to get the best out of “on-site” and “off-site” retargeting.


It’s always beneficial to let true professionals handle startup pre-launch and post-launch social media marketing initiatives. Don’t forget to allocate a budget for SMM and SEO in your plan.

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Adam Smith
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