With so many technologies on the rise, how can brands stay ahead of these new trends? Here are some tips for digital marketing success. Personalized targeting and voice search are a few of these emerging trends. Location services and Wearable technology are other areas to watch out for. As the pace of technological development increases, brands must adapt their marketing strategies to remain relevant and competitive. Listed below are some of the future trends of digital marketing.
Voice search
Among the most effective ways to optimize for voice search is to consider your audience’s intent. Since most voice searchers are already planning to buy or use something, determining their intent is crucial for creating content. Additionally, you can take advantage of artificial intelligence technology to learn about the preferences of voice search users and tailor your responses to match their needs. To stay ahead of the competition, you should invest in voice search optimization.
Personalized targeting
One recent study from Hubspot shows that personalized targeting can drive more conversions and AOV than generic ads. The researchers studied over 100,000 call-to-action buttons to see how they were performing on websites. When they were personalized, users were 43% more likely to click on them. This makes sense: when people can find exactly what they’re looking for without too much hassle, they’ll be more likely to take action. Personalized content also allows users to navigate online information without wasting time or frustration.
Wearable technology
While wearable technology may not be a new trend, the future of this field is not yet defined. As new gadgets and software become available, marketers should watch how the core demographics will embrace the latest fads. Those that adapt to new technologies quickly will gain the loyalty of their audiences. As wearable technology becomes mainstream, marketers will want to act quickly and create campaigns that take advantage of its potential.
Location services
The emergence of location-based services in digital marketing isn’t just a marketing trend. In fact, it has important implications for B2B marketers as well. By tracking the location of people using their mobile phones, location-based services allow B2B marketers to gain a better understanding of their customers. They can use location data to tailor marketing tactics and improve ROI. And because location data is only one part of a customer’s profile, marketers need to combine this information with other insights and data to make informed decisions.
AI Technology
AI has paved the way for highly targeted audience segments and personas. AI can identify commonalities between audiences to find hidden insights that can inform future strategies. For example, if your audience is passionate about pets, AI can predict their interests and suggest products that will be relevant to them. Using this technology can increase the likelihood that your content will be relevant and engaging to customers. But how can you leverage AI in digital marketing? Here are two ways AI can help your business.
- Chatbots
With the help of chatbots, brands can automate the process of placing an order, answering questions, and attracting new clients. Chatbots can integrate with their current marketing platforms and pre-built templates. However, to get the maximum benefit from chatbots, it is important to use data to your advantage. For example, it is vital to build a specified conversation tree so that the bot will appear as a conversation enhancer.
- Personalized content
Personalizing content is an important step toward building a meaningful brand-consumer relationship. However, personalization requires knowing your target audience and the way they think. To do that, you should consider the three Ms of successful personalization: message, media, and motivation. When used correctly, personalization can capture the imagination of the consumer and make them believe that the purchase was their idea. Digital Marketing professionals often focus on the details and lose sight of relevance. Personalized content develops an authentic brand-consumer relationship.
