It can’t hurt to have an SEO agency in your corner to succeed in today’s competitive market. You can do all the right things with your website, but if no one can find it, you’re never going to get any customers. It’s time to consider bringing in an SEO company Melbourne to help you understand how search engines work and how you can best optimize your site to attract visitors and customers. Here are some of the top signs that show you may need an SEO agency to help you achieve your business goals.
You Have a website
When people visit your website, they should learn more about what your business does. An SEO firm can help you make your website more user-friendly and teach you how to write great content for it. If people don’t immediately understand what your business is about, that’s a sign that there’s room for improvement. Additionally, if you have a hard time telling others about your services—or if sales are falling short—it may be time to bring in outside help.
There’s Not Much Traffic on Your Website
SEO helps drive new traffic to your website, and if your website isn’t getting any traffic, that means you’re in trouble. You can measure your SEO success by checking out a site like Google Analytics, which will tell you exactly how many people are coming to your site, where they’re from and what pages they land on. If nothing is happening, it may be time to call in a professional. Most companies with dedicated SEO teams have at least 100 visitors per day from organic search alone. With less than 100 organic visits per month, there could be something wrong with how your site is positioned or structured—and that’s where hiring an SEO company might come in handy.
You’re Ready to Commit
You’re doing SEO on your own, and things aren’t going well. There’s work involved, and, as anyone in digital marketing knows, it takes a lot of time to do it right. You could be spending that time doing other things, so if your site isn’t ranking, then having a team of experts working on it is worth considering. Note: One caveat here is to not hire an SEO company Melbourne just because they say they can help rank your site higher—Google has their own methods of determining which sites rank highest and may not always agree with agencies’ internal scoring systems. Instead, focus on getting recommendations from business partners or trusted individuals who have used outside agencies successfully before.
Most Of Your Sales Are Generated by Organic Traffic
If all of your website’s traffic comes from search engines, chances are, you need help with SEO. If sales are what matters most to your business, then organic traffic is a great way to ensure they keep coming in. According to research conducted by HubSpot, more than 75% of leads come from search engines.
Increased Workload
While SEO can certainly be learned and executed on a self-managed basis, SEO is also a practice with many moving parts and many opportunities for growth. Businesses that outgrow their existing SEO practices often find it necessary to seek outside help in order to meet demand and maintain quality. If your existing strategy is stretched too thin, it’s time to seek professional assistance. This doesn’t necessarily mean hiring an entire team—a single experienced contractor may be all you need to take things up a notch or two.
Lack Of Knowledge About the Competition
Any business owner, entrepreneur, or freelancer must know their competition. Do not just skim through your competitors’ websites and call it a day. Make sure to get a thorough look at what they are doing, where they stand out and how they could be improved upon. That way, you will be able to come up with strategies that will surpass theirs by miles. If you don’t know your competition and do not understand exactly who you are trying to beat out to grab their client base, then SEO company Melbourne can help you?
